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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

Main | Tao of Marketing - Chapter 14 - Qualities »
Saturday
25Apr2009

Tao of Marketing - Chapter 15 - Sageness

It is said the ancient sages were subtle;
they could not be understood.
It is said their 'sageness' could not be described;
only their appearance was recognizable.

Modest, as would be a guest in your home.
Yielding, as ice on the verge of melting.
Ready to change, as a chameleon;
yet always the chameleon remains the same.

The Sage waits for muddy waters to settle and become clear.
The Sage is still until movement arises.

The Sage wastes no energy on desire;
Thus, the Sage has energy to renew and strengthen.

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