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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

« Tao of Marketing - Chapter 15 - Sageness | Main | Tao of Marketing - Chapter 13 - Acceptance »
Saturday
25Apr2009

Tao of Marketing - Chapter 14 - Qualities

It cannot be seen, so it is named 'the invisible.'
It cannot be heard, so it is named 'the inaudible.'
It cannot be grasped, so it is named 'the subtle.'
These qualities defy description, so it is named 'the Market.'

In front, it is not black.
Behind, it is not white.
Without sides, it has no shape.
Lacking boundaries, it has no form.

The Sage does not approach that which has no beginning.
The Sage does not follow that which has no ending.

The Sage knows from what source he has arisen;
Unburdened by past and future, the Sage directs the present.

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