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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

« Tao of Marketing - Chapter 14 - Qualities | Main | Tao of Marketing - Chapter 12 - Intuition »
Monday
03Sep2007

Tao of Marketing - Chapter 13 - Acceptance

DateMonday, September 3, 2007 at 4:23PM | Authorangelo coppola |

The Market, just as it is, is the truth;
Fear, misfortune, courage, and success are illusions of the mind.
There is nothing to deduce, and there is nothing to figure out;
Within a moment of clarity all is revealed before it is hidden again.

When freed from illusion;
There is nothing to accept.
When freed from acceptance;
There are no illusions.

The Sage performs his work fearlessly;
For, once he has begun, it can be no other way.

The Sage, is neither moved by nor filled with illusion;
Being without favor, the Sage is trusted.

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