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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

« Tao of Marketing - Chapter 13 - Acceptance | Main | Tao of Marketing - Chapter 11 - Voids »
Monday
03Sep2007

Tao of Marketing - Chapter 12 - Intuition

The five colors are but a limited pallet;
The ultraviolet and the infrared are just as real.
The five tones are but an arbitrary scale;
Still, the ultrasonic and infrasonic arouse the dogs and the elephants.

Consider all that has been touched;
This has been limited by that which can be felt.
Consider all that has been learned;
This has been limited by that which can be taught.

While fools learn something new everyday;
The Sage unlearns something old everyday.

The Sage is not limited by five senses;
The Sage relies upon his intuition.

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