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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

« Tao of Marketing - Chapter 12 - Intuition | Main | Tao of Marketing - Chapter 10 - Power »
Monday
03Sep2007

Tao of Marketing - Chapter 11 - Voids

Art and science shape the bowl;
Still the void inside is what remains useful.
Art and science shape the house;
Still the void inside is lived in and called home.

The utility is in the void;
Indeed, the utility is the void.
The Market is always in the void;
Indeed, the Market is the void.

The Sage uses that which exists
To create useful voids which can be filled.
The Sage brings order to chaos,
By recognizing the potential of what is not there.

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