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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

« Tao of Marketing - Chapter 11 - Voids | Main | Tao of Marketing - Chapter 9 - Enough »
Sunday
17Dec2006

Tao of Marketing - Chapter 10 - Power

DateSunday, December 17, 2006 at 2:15PM | Authorangelo coppola |

Can you embrace the Market with your thinking and talking,
Yet, never believe the illusion of your thoughts and words?
Can you focus all of the forces at your disposal,
Yet, never believe the illusion of control?

Can you lead and love those you guide,
Yet remain still and hidden?
Can you design a roadmap,
Yet never believe the illusion of logic?

The Sage’s strength is drawn from within,
The Sage’s power is a manifestation of strength.

The Sage’s strength is drawn from the Market,
The Sage is the steward who claims no authority.

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