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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

« Tao of Marketing - Chapter 10 - Power | Main | Tao of Marketing - Chapter 8 - Water »
Monday
06Nov2006

Tao of Marketing - Chapter 9 - Enough

Where there is a bowl filled to the brim,
There is one who wishes for less.
Where there is an over-sharpened blade,
There you will find dullness quickly returns.

Boast of your reward;
And, you will awaken your most deadly foe.
Design for approval;
And, you will abandon the watercourse way.

The Sage allows the path before him to unfold;
Thus, he avoids rushing through the doors of defeat.

When the Sage has finished his work;
He withdraws so that which he has worked can continue.

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