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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

« Tao of Marketing - Chapter 9 - Enough | Main | Tao of Marketing - Chapter 7 - Infinite »
Monday
06Nov2006

Tao of Marketing - Chapter 8 - Water

The most effective approach is said to be that of water;
It satisfies all, yet it does not try.
Water flows everywhere, even to the lowest places where men hate;
And, so the watercourse way provides an example.

Water flows harmoniously through all paths of non-resistance;
While it is never said that water has miscalculated.
No matter where the water has been;
The droplets are always welcomed back into the sea.

The Sage loves the timeless,
which are sincerity, peace, and ability.

The Sage prefers that which cannot compete,
The competitive is temporary, the timeless is permanent.

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