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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

« Tao of Marketing - Chapter 8 - Water | Main | Tao of Marketing - Chapter 6 - Fertility »
Monday
16Oct2006

Tao of Marketing - Chapter 7 - Infinite

The Market is infinite, eternal, and never-ending. Why?
It has neither desire nor destination.
The Market is neither inclusive nor exclusive. Why?
It has neither intention nor ambition.

Without desire and without destination;
The Sage arrives ahead.
Without struggle nor impurity;
The Sage builds, connects, and nourishes.

The Sage, by letting go of the illusion of control,
Cannot struggle against that with which he is one.

The Sage fights for the Market, not for a share of the Market;
Death cannot arrive where birth is present.

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