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Angelo Coppola

Vice President of Marketing, Axosoft; I dabble in: sketching, photoshop as a painting tool, making music  and sound effects with garageband.  Currently writing Tao of Marketing.

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My Last 3 Books
  • Outliers: The Story of Success
    Outliers: The Story of Success
    by Malcolm Gladwell

    Gladwell′s book about how a lot of hard work and good luck makes those who push the edges who they are. Awesomely enjoyable audiobook for the commute.

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    Not a formula for creating tribes, but has the potential to motivate readers to look at his world a little differently...and possibly make good things happen.

  • Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
    by Ian Ayres

    The power of analytics and how the world‛s data is helping us to make better decisions. Great as an audiobook.

« Tao of Marketing - Chapter 7 - Infinite | Main | Tao of Marketing - Chapter 5 - Neutrality »
Sunday
15Oct2006

Tao of Marketing - Chapter 6 - Fertility

The Market is a fertile valley;
It is full of emptiness, and empty of fullness.
The Market is called the Great Mother;
Ever-giving, it does not hold on to what emerges from it;

All that springs forth is from the Market;
Be still and you will see that which is emerging.
Do not be still;
And it shall emerge just the same.

The Sage cultivates a garden of ideas;
Drawing upon the eternal source that never fails.

The Sage plants seeds where heaven and earth meet;
His garden is nourished from above and below.

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